Japan National Yo-Yo Contest Rebranding

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For a while, Hiro has asked me to think of new design ideas for the Japan National Yo-Yo Contest. They had been using the original logo for many years, just changing the date, and they were ready for a branding reboot. I wanted to do something simple that evokes the spirit of Japan but also …Read More…






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International Yo-Yo Federation Logo

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  The yo-yo world is full of intrigue! A lot of drama happened around the World Yo-Yo Contest, which has been held in Orlando, Florida for over a decade. Several international groups have matured to the point that they wanted to host the contest and start moving it around each year, which turned into a …Read More…






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REWIND Promotional Goods

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With the REWIND brand growing, it became necessary to expand our marketing and promotional materials. The new business cards show off just a few of the brands that we carry. We also created a few special edition yo-yo designs as well. As a give-away for the 2010 US National Championships, we made these special tissue …Read More…






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Yo-Yo Company Inc Identity

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Brand Identity for 株式会社ヨーヨーカンパニー, Yo-Yo Company Inc. www.yoyocompany.jp The mark is derived from the repeated shape of the letters Y and O, creating a pinwheel effect to represent the rotation of a yo-yo. The shape was inspired by Japanese Kamon (family crests, not unlike Feudal coats of arms), an area of ancient design I find …Read More…






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REWIND Store Identity

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The Store identity for Yo-Yo Store REWIND, www.yoyostorerewind.com and www.RWND.jp The logo is based on some wordplay, reversing the shape of the R and using the traditional “rewind” icon from the days of VCR technology; a visual metaphor for the revival of our old friend, the yo-yo. The font is a highly modified Fontworks FOTロダンNTLG …Read More…






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Merry Garden Business Cards

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Cleaned-up logo application for the rebranding of Merry Garden Preschool






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Tomopal

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Business Card application of new Tomopal Identity






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Sac State Honors Program

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An edited, cleaned-up version of the Honors Program Logo, and window application for their new offices.






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Winterport

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Beef label for Winterport Farm, all grass-fed beef!






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Dreamy Way

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Logo for Dreamy Way Care Home, done as an in-house designer at Commerce Printing Services






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